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Get to Know Your Copywriter

Make no mistake, copywriters are the worker bees of the web marketing world. They toil over dozens of pages of content daily, sometimes switching gears several times depending on the day’s schedule....

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Anatomy of a Great Landing Page

As one of the resident copywriters at Page One, I spend many of my days developing fresh content. Blog posts and press releases are often more “fun” to write, but oft-overlooked landing pages are of...

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Copywriting Analytics: Are You Doing a Great Job?

As a writer, you spend the majority of your time researching, revising and optimizing your content to be successful, but what happens after you hit the “publish” button? How can you tell your writing...

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SEO and Copywriting – A Continual Balancing Act

Any experienced Search Engine Optimization professional will tell you that, these days, web content is the name of the game. Google wants to see well written, keyword optimized, and relevant content on...

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